Boost your brand on Xiaohongshu
Convert China’s clicks into customers
ABOUT US
Most agencies treat Xiaohongshu as an afterthought.
Éclat is built around it.
Éclat is a Hong Kong based boutique agency helping brands build authentic presence and real growth on the platform that Chinese-speaking audiences trust most: Xiaohongshu.
Our entire methodology, from cover hooks to community management, is engineered for the way Xiaohongshu actually works: its algorithm, its culture, and its high-intent audience.
OUR SERVICES
Everything we offer is designed specifically for Xiaohongshu (“XHS”)
01 XHS STRATEGY
・Account setup & profile optimisation
・Keyword & SEO strategy
・Content calendar planning
・Algorithm guidance
02 CONTENT CREATION
・8-16 posts per month
・Hook copywriting
・KOC collaborations
・Photography & visual direction
03 COMMUNITY & GROWTH
・Comment & DM management
・Review collection & redistribution
・Monthly performance reports
・Campaign executions
Why XHS, why now?
Monthly Active Users
78%
say XHS posts directly influence their spending
82.4%
of Chinese travelers plan trips using Chinese social media
3M+
monthly active users in Hong Kong alone
330M
Our Packages
XHS Account Setup
Everything to launch on XHS the right way:
· Account creation & verification
· Profile optimisation (bio, visuals, category)
· First content strategy brief
One-time fee. Then move to a monthly package.
HK$ 2,500
XHS Monthly Management
Full XHS management tailored to your brand:
・Account management
・Content creation & posting (8-16 posts)
・Engagement management
・Competitor tracking & gap analysis
・Performance dashboard
Posts and scope customised to your needs.
From HK$ 8,000 / month
KOC Experience Campaign
20 authentic creators. Zero influencer fees.
・Candidate sourcing & selection
・Visit briefing & coordination
・20 guaranteed XHS posts
・Content monitoring & reporting
You provide the experience. We handle the rest.
From HK$ 9,000 / campaign
Let’s discuss your
XHS strategy
Ready to turn your brand into an engaged community? Contact us for a personalised analysis of your account.